{Genius@Play} Finally insurance for you Iphone Users

One of our AT&T Ninjas just hit us up with some news that will excite those of you who have a chronic case of the dropsies and own an iPhone. AT&T will be launching a new insurance service starting June 6th, named MobileProtect, designed specifically for the Apple iPhone. The insurance plan, which will be run by Asurion, will carry a price tag of $13.99/month and will be available for purchase through Apple’s App Store. The charges will be billed to the credit card on file with Apple. The deductibles range from $99 for an 8GB 3G to $199 for a 32GB 3GS, which is pretty steep — but not quite as steep as $699 for a new 32 GB 3GS off-contract. You must enroll in the plan within 30-days of upgrading/purchasing a new iPhone. AT&T is launching this service as: “Lack of iPhone insurance is a leading source of iPhone related customer complaints.” What say you? Is this a winner? We think $168/year is a pretty steep price to pay to protect your iPiece. We’ve got an additional image for you after the break.

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